For sales leadership.
Sales EDC is built rep-first. Sponsorship gives your team access without buying their tools out from under them.
Your reps are already paying for this — just not from one place.
Most sales teams spend $5,500+ per rep per year on disconnected tools — contact enrichment, conversation intelligence, deal scoring, market research — none of which talk to each other. Reps still spend 30-40 minutes preparing for every call.
Sales EDC consolidates the tools reps actually use into one pouch. One subscription. One vault. One source of truth. Sponsorship covers the rep's subscription; the rep keeps the vault when they change jobs.
"Can't Microsoft Copilot do this?"
Parts of it. Not the whole loop. Honest gap analysis — five places Copilot can't go where outside reps work.
Copilot: locked to your M365 tenant. Rep changes jobs → loses everything.
SEDC: rep-owned vault. Portable across employers. Sponsorship gives access; doesn't take ownership.
Copilot: summarizes after the meeting. No closed loop with the brief that preceded the call.
SEDC: Assumption Validation closes the loop. Next brief calibrates from this brief's outcome. After 30 cycles, briefs are tuned to the rep's customers.
Copilot: built for desk + Teams + Outlook. Assumes the rep is at a computer.
SEDC: built for trucks + phones + 15-minute windows. Voice-first delivery, on-device recording, hands-free capture.
Copilot: Dynamics 365 first-class; Salesforce limited; other CRMs scarce.
SEDC: writes to any CRM via Composio. Salesforce, HubSpot, Pipedrive, Close, NetSuite — whatever your team uses.
Copilot: voice transcription. No voice agent calling the rep.
SEDC: Vapi pre-brief call 15 min before the meeting. Vapi capture call 10 min after. The rep never opens an app to use the loop.
Copilot: requires M365 + Dynamics provisioning, an IT-managed deployment, and an active Microsoft contract on file.
SEDC: a rep self-adopts in 2 minutes. SEDC emails the brief; a one-time BCC rule on the rep's inbox routes it to your CRM through pathways your IT already approved. No new API integration. No new security review. No procurement gate.
Distribution (bundled in M365). Procurement (already paid for). Inside-sales workflow (desks + Teams). If your team is 100% inside reps in Dynamics tenants — Copilot is sufficient. SEDC is built for the inverse workload.
"Copilot is good at what it does for inside reps at desks. The loop SEDC runs is built for the inverse workload — and your rep keeps the vault when they change employers."
The switching cost isn't a contract.
Every meeting the rep takes closes a loop. Every closed loop makes the next loop better. After 90 days, the rep has 50-200 validated assumptions in their vault. The system knows which objections the rep faces most, which talk tracks work, which companies move on which signals, which contacts pick up the phone.
That knowledge lives in SEDC. It doesn't live in Apollo. It doesn't live in the CRM. It doesn't live in the rep's notebook.
The switching cost is not a contract. It's accumulated intelligence. A rep who leaves SEDC after 6 months loses 6 months of calibrated briefs, validated patterns, and personal memory. They start from scratch.
Numbers, by persona.
The selling-time recovery
Reps using SEDC recover 6 percentage points of selling time vs. industry baseline. For a 50-rep team, that's roughly four extra rep-weeks per year per rep.
The CRM data entry collapse
Sales EDC ingests CRM entities, enriches them, and writes back. Reps spend less time keying fields and more time talking to customers.
The first-party data posture
Sales EDC is built on first-party data only. Reps see clearly what enters the system. Sponsors get visibility without read access to the rep's private vault.
The unit economics
$150/rep/month covers the full EDC. At an average rep loaded cost of $75/hr, breakeven is at 3.3 hours of recovered prep time per month per rep.
Three things.
Rep onboards as themselves.
The vault belongs to the rep. The data is portable. The rep keeps the vault when they change jobs.
You sponsor the subscription.
Pay $150/rep/month for unlimited Pro access. We bill your AP. Reps see "Sponsored by [your company]" in their app footer.
You get aggregate visibility.
Quarterly anonymized reports on selling-time recovery, prep-time saved, and territory coverage. No access to individual rep vaults.
SPONSORSHIP TIERS
Rep Sponsorship ($450): full Pro access for one rep. Intel Layer ($8,500): market intelligence reports + division-wide analytics for up to 50 reps. Both include portable vaults, CRM write-back, and assumption validation loop.