Spec · 03 · Pre-Call Brief

Pre-Call Brief.

One-page prep doc for any meeting on your calendar. Built for the 15 minutes before a call.

$6.99
Spec · 03-A · What's On It

One page. Built for the field.

Section · 01

Who you're meeting — roles, tenures, reporting lines, recent activity for everyone on the invite.

Section · 02

What changed at their company in the last 90 days — news, funding, leadership, product, hiring.

Section · 03

Three conversation hooks — specific topics that map to the attendees and to recent company signal.

Section · 04

Two questions worth asking — high-signal discovery questions tied to the meeting's likely topic.

Section · 05

Known competitors — who else they evaluate, recent vendor changes, switching cost signals.

Section · 06

Your history — prior conversations from your vault, last touchpoint, open commitments.

Spec · 03-B · Example Brief

What you carry into the meeting.

## Pre-Call Brief — Meeting with Acme Manufacturing CAL EVENT: Thursday 2:00 PM PT · Discovery call WHO YOU'RE MEETING 1. Jane Doe — VP Operations (3 yrs at Acme) • Promoted from Director of Plant Ops Q1 2025 • Posted last month about Q3 facility expansion 2. Bob Chen — Operations Manager (1 yr) • Hired from Tier-1 competitor • LinkedIn shows strong PLC + automation background WHAT'S CHANGED (90D) - $40M facility expansion announced March 2026 - Two Plant Manager roles posted, both filled - Q1 earnings call mentioned supply chain pressure THREE HOOKS 1. Reference Jane's recent LinkedIn post on the expansion 2. Bob came from a competitor — ask what surprised him about Acme 3. Supply chain pressure was Q1 theme — natural opening for Resilience discussion TWO QUESTIONS WORTH ASKING 1. "What does success look like in the first 90 days of the new facility?" 2. "Where are you most exposed if a key supplier slips by 30 days?" YOUR HISTORY - Last touchpoint: 2026-03-14, intro email to Jane - Open commitment: send case study on similar-size manufacturer
Spec · 03-C · How It Works

Three steps.

STEP · 001

Paste the calendar invite.

Or enter the meeting details manually. Company + attendees + meeting context.

STEP · 002

Pay $6.99.

Stripe checkout. 14-day refund.

STEP · 003

Get your brief.

Email delivery in under 90 seconds. Print, screenshot, or read on your phone in the parking lot.

Purchase · 01

Get a brief.

Stripe payments
First-party data only
Delete anytime
14-day refund
Buy for $6.99