The meeting loop for field sales reps. Your day on a loop.
Research. Brief. Capture. Outcome. Learn. Every meeting, compounding.
All-in-one: $79-149/mo for the full loop | One-time: $4.99-44.99 per brief/report
50 reps · 20 meetings each · every meeting closes a loop. Every loop sharpens the next brief.
Your day, in the loop.
One meeting cycle. Six steps. Nothing on your phone but the EDC.
SEDC calls you 15 minutes before the meeting.
Hands-free in the truck. SEDC reads the brief out loud: who you're meeting, what changed at their company in the last 90 days, three hooks tied to their recent activity, two discovery questions, your prior conversation history. You can ask clarifying questions back.
Your phone records the meeting automatically.
On-device first. Transcript syncs to your private vault when the connection is back. You decide whether to keep the audio or just the transcript. Privacy controls are per-meeting.
SEDC calls you back 10 minutes after the meeting.
Three quick prompts: confirm or correct the brief's three assumptions, what did the customer actually say about the topic, and what's your follow-up. Three voice answers and the cycle is closed. No CRM data entry.
Outcome goes to your vault and to your CRM.
Your vault gets the full transcript + structured notes. Your employer's CRM gets the opportunity update, contacts touched, next steps, follow-up date. You did zero manual entry.
The next brief is sharper because of this one.
When the brief's assumptions were wrong, the next brief downweights similar inferences. When they were right, the next brief leans into the pattern. After 30 loops, SEDC knows your customers better than any tool that started yesterday.
Follow-ups generate the next meeting.
"Send the case study to Mike by Thursday" becomes a queue item on your phone. Clear it, the system suggests scheduling the follow-up. Schedule it, the loop starts again. Compounding by design.
"Share the invite. We'll prep the brief. No card. No subscription. Walk into your next meeting better prepared than the procurement officer."
"We handle the prep and the admin. You focus on helping the people who matter."
After the first brief.
Buy individual tools for one-off meetings. Or buy the Research Pack and run the full loop free for 30 days.
The brief from step 01 of the loop, as a one-off. Pre-meeting prep doc for any meeting on your calendar.
Verified info, role, and recent activity for any contact. Cross-referenced. Saved to your vault.
Five-source intelligence brief on any company. Recent news, key contacts, deal-relevant signals.
1 Market Report + 5 Contact Enrichments + 3 Pre-Call Briefs. Includes 1 free month of SEDC Pro — the full loop. Saves $10.92 vs. individual.
Every purchase builds toward the loop.
The free first brief got you to $0. The Research Pack ($44.99) gets you a full month of Pro on us. Every dollar of à la carte spend counts toward your free subscription month.
50% off your first month of subscription.
First month free. (Or buy Research Pack today for the same outcome.)
First month free + 20% off year one.
Grandfathered pricing — locked forever.
Your purchases compound. Your vault carries forward when you subscribe. No subscription decision until you've actually run the loop a few times.
The kind of rep who shows up prepared.
Your customer mentions a competitor and you know which one they're evaluating, why, and what your team has said about them before. Your prospect's company just announced a leadership change and you knew about it this morning, before the calendar invite landed.
Sales EDC isn't a CRM. It's the everyday carry pouch you reach into when you need to be ready. The brief shows up before the meeting. The capture call closes the loop after. Your vault gets sharper every cycle. Built for outside reps who work from phones, between visits, in the moments between.